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The Coca-Cola sign that has been at the corner of 5th and Bryant Streets in San Francisco for 83 years is being removed this week. Coca-Cola is looking to focus less on “traditional media platforms” and more on digital media, so another beloved Bay Area landmark is coming down. According to Coca-Cola, the original billboards were installed at that location on the rooftop of a newly constructed building just as the Bay Bridge was opened. (Photo: Justin Sullivan / Getty Images)

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